Master the science and the art of financial services sales success with Fact Finding: The Foundation of the Sale. The powerful approaches contained in this book are a major reason why the One Card System has remained a proven practice management system for over 50 years! Fact Finding, The Foundation of the Sale includes information you must know, including:
- The psychological laws of the fact finding process and why it is the most important step in the sales process
- The psychology of creating attraction, bonding and trust during the fact finding interview
- Can't-miss techniques for identifying client interests and needs
- Step-by-step procedures for effective fact finding, even recommended sales language and insight to the purpose for each question
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