Power Kit Consists of:
(1) How To Sell Long-Term Care Insurance: Your Guide to Becoming a Top Producer in an Untapped Market Book
(1) Presentation Guide
(1) CD-ROM with presentations and forms
Plan on powerful, long-term sales success with this proven system. The Power Kit delivers the tools you will need to help clients prepare for the potential problem of funding the cost of long-term care expenses. It's never easy to motivate healthy people to consider the possible consequences of an extended or chronic illness or injury. However, the items contained within this kit will give you the best chance to help your clients confront that need and prepare for their financial future.
How To Sell Long-Term Care Insurance Book
The 2nd Edition illustrates successful people-centered, long-term care strategies in wake of today’s challenges— strategies that sincerely benefit clients while increasing the marketing potential and profitability for financial and insurance planners. Authored by Jeff Sadler, an expert in disability and long-term care coverage with an insurance career spanning more than 30 years.
While most people do not consider long-term coverage until it’s too late, many financial and insurance planners have yet to establish successful ways to reinforce the manner in which clients will use and benefit from long-term care coverage. Jeff Sadler shows you how to better educate your clients about their long-term care options and increase your sales. You'll learn how to adapt sales presentations, select the most benefitical coverage and capitalize on current trends with this thorough resource guide to the long-term care market.
Divided into reader-friendly sections, this book gives you a comprehensive overview complete with stories and statistics illustrating the need for long-term care insurance, the potential funding sources that exist today, a detailed review of the various product solutions available to solve this potential problem, and the current tax and legislative ramifications for the product.
A section entitled "Knowledge Is Power" will provide you with a never-ending source of information about all of the various aspects of this market, equipping you with ideas and concepts you can use to educate your prospects and existing clients. This book is the cornerstone to your full understanding of the long-term care market.
Sadler delivers:
time-tested solutions to overcome current sales declines in long-term care product lines
actual family case examples and statistics on how to capitalize on today’s opportunities
The book’s building-block approach clearly outlines:
how to explain client need
how to motivate healthy clients to buy this often-overlooked coverage
The topic-specific sections direct long-term care opportunities to:
individual and group health insurance
life insurance
401(k) sales
annuity sales
disability insurance
business planning
financial planning
—each designed to work with a different type of prospect.
How To Sell Long-Term Care Insurance Presentation Guide
Covers the verbiage needed to accompany the sales presentations. There are three such presentations, each designed to work with a different type of prospect. The Presentation Guide will explain the proper way to position the long-term care product, whether you are talking with a senior citizen (65 and over), a younger prospect (under age 65), an agent, or an employer considering long-term care insurance as an addition to its employee benefit package. This information is intended to walk you through the presentations and to highlight the points you need to emphasize. Naturally, you will make your presentation using your own words but are encouraged to consult How To Sell Long-Term Care Insurance Book for additional ideas and concepts to stress.
How To Sell Long-Term Care Insurance CD ROM
The CD ROM includes the following Forms and Presentations:
FORMS:
Cost Calculator Worksheet
Financial Fact Sheet
Medicare Quick Guide
Medicaid Quick Guide
LTC Benefits Illustration
LTC Benefits Check-list
PRESENTATIONS:
Consumer
Employer
Agent Training |